Business AdvisoryCertified TrainingBuying & BlendingMedia & PRSustainabilityTea MarketingGrowing & Supply
Global Tea Expert. Tea Consultant. Tea Specialist. Over 30 years experience in growing, processing, buying, blending and brand execution with top 4 tea global tea companies. Proudly collaborating with the Tea and Herbal Association of Canada, European Speciality Tea Association and the East Africa Tea Trade Association.
Tea Consultancy and Advisory
Expert Tea Advice: Black tea, Green tea, Iced Tea, Decaf, Speciality, Premium, Luxury and Herbal teas.
Using my extensive insights in the industry, full value chain and diverse global markets experience, I advise on producing the right teas, Market Access for artisanal producers and smart buying, blending and sustainability. I can also help with creative new product development NPD from exciting teas, novel products using tea, and wellness blends.
If it’s to do with tea I can help you.
Global Tea Industry Solutions: Drawing on wide international experience working with the biggest tea brands as well as a multitude of suppliers and others in the value chain, I work with you to create effective solutions for your business. From tea science support to future proofing tea – let’s find the solutions together.
My expert advice covers many markets and tea origins around the world.
Bespoke Tea Consultation: Tailored to your specific requirements – I provide invaluable insight and practical consultation to help with your tea project, however novel. Tea growers, traders, packers, start-ups, multinationals, NGOs, development agencies and investors. Speak to the expert.
EDUCATION & TRAINING
Cambridge Tea Academy
Tea Education: One of the biggest gaps in the industry is tea knowledge.
Knowing tea means opening a world of possibilities and options. It means making great new tea choices – whether you are a tea enthusiast, consumer or provider. It means being able to do new things with tea!
Tea training is at the heart of what I do; come and learn tea with the expert, and do tea differently.
Courses offered in London and Cambridge.
Live webinars available for a limited selection of courses.
e-Learning now available. Learn at your own pace, at your own place!
Tea Taster Training & Certification: Want to be a recognised global taster? We invest our learnings over 30 years of tea experience to train you with skills ranging from grading and QA to Master Blending. Become a taster and open near career opportunities.
THAC Tea Sommelier ® Certification Program: Offer your customers the highest level of service. Train and get certified with the world acclaimed Tea and Herbal Association of Canada program. Ideal for hospitality, start-up businesses as well as Tea Sales and Marketing staff.
MEDIA & PR
For The Love Of Tea!
Media, Communications & Public Speaking: Contributing in expertise as an industry insider I speak at events big and small – The 15th China Tea Economic Annual Tea Convention 2019, Purple and Speciality Tea Association of Kenya & National Tea Day’s Exper-Teas.
Magazine Features including Harper’s Bazaar, Redonline, The Stylist, SIP and Velvet.
Tea Competitions Judge: A renowned tea taster bringing objective and credible judging skills – I’ve previously judged at The Great Taste Awards and PSTAK Awards.
Team activities: Tea tasting for business creativity and inspiration.
For more information email firstname.lastname@example.org.
GET IN TOUCH
Let’s Work Together With Tea
If your business is tea, you have come to the right place!
I offer unrivalled experience, expertise, credibility and great passion for tea to help you grow your tea business.
Speak to the expert.
From tea training to business advisory and new product development, I can help.
I offer a free no-obligation conversation about your requirements in business consultation or training.
Chat with us
Or just email us at email@example.com
Why Cambridge Tea Consultancy?
“Our great expertise draws from a unique bank of knowledge and experience gained from tasting over 500,000 cups of tea and the development of 400 tea blends. As a result we have built brands in over 100 markets across the globe.”
Our Experience, Our Partners
As modern Tea master and Expert I have worked with Unilever, Tata Global Beverages & Tetley, Twinings, Taylors of Harrogate & Yorkshire Tea in roles covering marketing plantation tea, buying and blending and more recently resident consultant as a Senior Global Expert. You can learn more about my story here.
Our network of collaborating associates are leading senior experts in the industry with decades of high level multinational experience. They include Katy Tubb, former Director of Tea Buying & Blending at Tetley, Norman Kelly, previously Managing Director of Unilever’s Utea and former Chairman of the International Tea Committee and Ethical Tea Partnership and Sam Kimmins – tea blender, buyer and tutor. We also have a talented and highly experienced tea science associate Huafu Wang.
We are proud to collaborate with the East Africa Tea Trade Association (EATTA), the Tea and Herbal Association of Canada (THAC) Tea Sommelier® Certification Program and The European Speciality Tea Association. You can learn more at our services page or get in touch here.
Tea For Good
We are committed to making a positive impact on the tea community – that’s why every year we will contribute to a project which aims to help an underfunded tea producing community in the developing world.
Joyce also provides free mentoring to young entrepreneurs and women in tea SMEs.
“I have known Joyce for over 20 years and worked with her in Kenya and in the UK and I very much enjoyed working with her.
… I would like to draw particular attention to her unique insight into the UK tea industry – she has worked at the 4 most important UK tea firms … Unilever/Brooke Bond, Tata/Tetley, Twinings and Taylor’s/Yorkshire tea. As a result, she knows the workings of the UK tea industry far more than any other tea guru. She will bring good value to any tea firm, that I can attest ”
Tony Laurent - Owner, Bespoke Tea Company
“I have known Joyce for more than 25 years. She is an accomplished professional in all aspects of tea buying, blending and R&D. Few people in the industry these days have her breadth and depth of experience in major global, branded tea products. ”
Jem McDowall - Vice President, Universal Commodities
It is no longer enough to just make good tea. We can work with you to help you produce a more targeted tea output that clients want, and tea they are happy to pay more for. We can also help you with Market Access and targeting.
Tea consumers are on the lookout for tea with a difference – whether that is provenance, social purpose, quality or wellness. Trends evolve and while people will always drink tea, in the future it will be very different from today.
Real tea education for consumers, enthusiasts and the trade is in short supply and yet there is a growing demand for knowledge of the drink. This is the missing link in securing a future for tea, ensuring it becomes future-proof. At Cambridge Tea Academy we invest in tea education and help companies’ marketing comms operate more effectively alongside training your customer support staff.
We certainly can! Cambridge Tea Consultancy has a wealth of knowledge in blending and blend development with over 28 years of practical experience including working with the Big Four tea companies.
Cambridge Tea Consultancy is well placed to guide you along the sustainability journey. If we neglect to make tea sustainable the future of both the farmers and our tea community is in jeopardy. Get in touch and work with us to make tea future-proof.
Tae master training is a work of dedication that takes time. Cambridge Tea Academy trains and certifies tea tasters at 3 levels – Foundation, Intermediate and Expert.
We also teach the Tea and Herbal Association of Canada (TAC) Tea Sommelier® Certification Program.
Our thorough training programs will get you or your staff soon grading, buying and blending tea at an expert level. You will be trained by real Tea Experts and Tea Master with global industry experience.