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Tea Consultancy

Whether you are a Tea Grower looking to get the best prices for your tea, a Trader after first-rate strategic buying and stockholding, a Packer seeking the optimised mix of blends for your factory or customers, Hospitality Provider focused on delivering memorable tea experiences, startup or multinational — Cambridge Tea Consultancy is here for you.

My “Bush-To-Brand-To-Cup” experience is unique in the trade and our tea consultancy will work with you or your clients  to unlock solutions and create effective strategies for the future!


We provide authoritative industry advice on processing, assist with supplier management and help build sustainability and capability into the heart of your business. We work with tea growers, packers, traders and other stakeholders looking to future-proof tea supply.


Our wide hands-on experience working with the entire tea value chain from growing to market with multinational companies means we can provide practical expertise across strategic buying and blending, tea language building and teaching as well as tasting, NPD and quality arbitration.


Expertise is our strength. We can help with competitor mapping, market landscaping, new product development and provide invaluable tea industry expertise to help you create the perfect tea experience – on shelf or in hospitality.
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asian woman with wide hat and shears collecting tea leaves in the field

“I’ve known Joyce for well over 25 years…She was a pioneer in her day, having become one of the first women tea experts, not only for Unilever, but in the Global Tea Trade. Gender was never an issue, as she was a complete expert in the full tea supply chain. She continually demonstrated her knowledge and effectiveness in any role she was given, whether at Unilever or other multi-nationals. Joyce is a true tea expert, both technically and organoleptically, and is well respected in the trade, deservedly so!”

Peter Goggi, President, Tea Association USA


Spreading The T Word

There is a whole world of tea largely undiscovered by drinkers and non-drinkers alike. It’s an exciting world featuring history, colours, flavours, aromas and origins. Not only do consumers want to understand their cup of tea better, but people young and old are looking for new experiences – that’s where Cambridge Tea Consultancy step in.


From tea expos to trade association, I am an experienced and engaging speaker on the subject of tea. I have spoken at a wide range of events, big and small, including National Tea Day’s ExperTeas at The Shard in 2018. I’ve also had the pleasure of leading Africa tea garden tours and would love to share the experience.


As a tea expert I love to provide tea expertise and elevate the profile of tea. Some of my features can be found  in Harper’s Bazaar, Red Online and The Stylist. Find out about tea and it’s industry – how does it work, what is it like to work in tea? 


Tea and food pairing, tea mixology, team-building exercises. As a renowned and respected tea taster I bring an objective and credible opinion to judging and have judged at The Great Taste Awards in 2014 and 2019, and PSTAK Tea Awards Kenya 2019.

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a woman's hand pouring tea from a cyan pouring cup.

“Having a conversation with her is to gain invaluable insights one minute after another. As a newcomer, I appreciated asking as many questions as I could in order to gain further insights into the greater tea and hospitality industry. Lastly, I am grateful that Joyce’s generosity with her industry network.”

Bauhinia Lee, Co-founder, Téaura


Tea Academy

We bring you real Tea Education – something that is in short supply globally while tea drinkers and future drinkers thirst for knowledge about their beloved beverage.

Our tea courses cater to all levels: complete beginners, enthusiasts with some knowledge to experts wishing to build their tasting skills. Our Tea Academy equips you with the skills to be able to select an impactful tea offering, taste tea, describe and speak about tea confidently and buy and blend different teas and herbal infusions. We also train and certify tasters saving tea businesses cost and time.

Classes held in London, Cambridge and Mombasa

BESPOKE TEA TRAINING                                                                     

Tailored tea classes : Tell us what you are yearning to learn about tea and we will work with you to close it. We train and empower start-ups and sales and marketing staff to talk tea with confidence. Get your staff up to speed with us!
We also tailor tea education classes for tasters and tea enthusiasts.

TEA SOMMELIER® TRAINING  – In Person. Class size: min 4 –  max 8 people                                                       

Get ahead with a THAC Tea Sommelier® Certificate
1.Location: Borough, LONDON   
Tea 101 – Introduction to tea                   Nov 9th – 10th am 
Tea 102 – Tea Regions of the world        Nov 10th pm – 11th 
Tea 103 – Sensory Development             Nov 16th – 17th am
Tea 104 – Tea Types                                   Nov 17th pm – 18th
2.**Tea 101 – 104      September  – NAIROBI** Dates TBC
3.  Location : Cambridge – October. Dates TBC
Tea 105 – From Bush to Cup
Tea 106 – Preparation, Consumption & Health
Tea 107 – Menu Design, Food Pairing & Cooking
Tea 108 – The Business of Tea
£180 pp per course.  Group booking discount available!


New dates for 2020. New! Live online courses

Herbal Infusions Masterclass: Online Course. 3 Hrs. £500pp.  Every Friday 1-4pm BST

Herbal Tea Infusions is an exciting and growing  area in tea as consumers seek not only the benefits (from sleep, digestion and energy to mental wellbeing) but the wonderful variety of tastes they offer too.

Come and learn about herbal teas – the different types, how to blend and work with them. Find out how to taste and source them too, organic and otherwise.  Every Friday 1-3 pm BST. Contact us below to book.


Tea Expertise Training Module 1: Online Course. 2 hrs. £300pp.  Every Monday 1-3 pm BST

You want to learn tea and become an expert? This is a concentrated capsule module where I guide you on the foundation must-knows of tea. You will get a good understanding of the product, it’s origins and different types. This will give you a good grounding as you start to work with tea. It will demystify tea and you will become comfortable discussing tea, speaking to suppliers and exploring different teas of the world as you start your tea journey. Crucially you get answers to all those questions you have had about tea. Contact us below to book and begin your journey.


Tea Expertise Training Module 2: Online Course. 2 hrs. £500. Every Wednesday 1-3 pm BST

Getting a deeper understanding of tasting and working with tea – this is your crash course on intermediate level tea understanding. It is packed full of knowledge that would take you a long time to get hold of and collate from many tasters. Learn to identify tea quality, how to select which teas to use. Blending with flavours and herbs, sourcing and food pairing guide; making you confident as you make your tea creations. Contact us below to book.



Our Certified Tea Taster courses are aimed at those who wish to become professional Teamaster and work as Buyer/Blender. Be trained by a Global Tea Master and Tea Expert in tasting, buying, Masterblending, NPD and blend optimisation. Become competent in quality and value assessment. I offer intensive tasting training in Taste, Colour, Thickness, Brightness, Strength/hardness and Leaf assessment and grading. Contact us below to book.

Taster Training: Kenya – Subject to COVID19 situation easing. Minimum 5 people per course

Taster, Intermediate Level 2.2  –  September – Mombasa only

World of Tea; Basics of Tasting & Blending  – September –  Kericho & Mombasa

Speciality Tea Tasting and Market Understanding – September  – Kericho & Mombasa

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A range of tea paraphernalia including a bamboo tea whisk, loose tea, colourful cups of tea and teapots.

“She is not only knowledgeable in tea mastery herself, but also an inspirational teacher, she coached me to be a tea taster in a very interactive and influential way.”

Xing Ma, Tea Material Expert, Unilever