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Tea Consultancy

Whether you are a Tea Grower looking to get the best prices for your tea; a Trader after first-rate strategic buying and stockholding; a Packer seeking the optimised mix of blends for your factory or customers; a Hospitality provider focused on delivering memorable tea experiences; or a startup or multinational — Cambridge Tea Consultancy is here for you.

My “Bush-To-Brand-To-Cup” experience is unique in the trade and our tea consultancy will work with you or your clients  to unlock solutions and create effective strategies for the future!


We provide authoritative industry advice on processing, assist with supplier management and help build sustainability and capability into the heart of your business. We work with tea growers, packers, traders and other stakeholders looking to future-proof tea supply.


Our wide hands-on experience working with the entire tea value chain from growing to market with multinational companies means we can provide practical expertise across strategic buying and blending, tea language building and teaching as well as tasting, NPD and quality arbitration.


Expertise is our strength. We can help with competitor mapping, market landscaping, new product development and provide invaluable tea industry expertise to help you create the perfect tea experience – on shelf or in hospitality.
Work With Us
asian woman with wide hat and shears collecting tea leaves in the field

“I’ve known Joyce for well over 25 years…She was a pioneer in her day, having become one of the first women tea experts, not only for Unilever, but in the Global Tea Trade. Gender was never an issue, as she was a complete expert in the full tea supply chain. She continually demonstrated her knowledge and effectiveness in any role she was given, whether at Unilever or other multi-nationals. Joyce is a true tea expert, both technically and organoleptically, and is well respected in the trade, deservedly so!”

Peter Goggi, President, Tea Association USA


Spreading The T Word

There is a whole world of tea largely undiscovered by drinkers and non-drinkers alike. It’s an exciting world featuring history, colours, flavours, aromas and origins. Not only do consumers want to understand their cup of tea better, but people young and old are looking for new experiences – that’s where Cambridge Tea Consultancy step in.


From tea expos to trade association, I am an experienced and engaging speaker on the subject of tea. I have spoken at a wide range of events, big and small, including National Tea Day’s ExperTeas at The Shard in 2018. I’ve also had the pleasure of leading Africa tea garden tours and would love to share the experience.


As a tea expert I love to provide tea expertise and elevate the profile of tea in the media. I have been featured in Harper’s Bazaar, Red Online and The Stylist. I can introduce people to and educate them on tea and it’s industry as well as showcase and promote tea careers.


We can organise tea and food pairing, tea mixology, team-building exercises and social events, tea storytelling and quizzes! As a renowned and respected tea taster I can bring an objective and credible opinion to judging. I have judged at The Great Taste Awards in 2014 and 2019.

Work With Us
a woman's hand pouring tea from a cyan pouring cup.

“Having a conversation with her is to gain invaluable insights one minute after another. As a newcomer, I appreciated asking as many questions as I could in order to gain further insights into the greater tea and hospitality industry. Lastly, I am grateful that Joyce’s generosity with her industry network.”

Bauhinia Lee, Co-founder, Téaura


Tea Academy

We bring you real Tea Education – which is in short supply globally while tea drinkers and future drinkers thirst for knowledge about their beloved beverage.

Our tea taster courses cater to all levels: complete beginners, enthusiasts with some knowledge to experts wishing to build their tasting skills. Our Tea Academy equips you with the skills to be able to select an impactful tea offering, taste tea, describe and speak about tea confidently and buy and blend different teas and herbal infusions. We also train and certify tasters saving tea businesses cost and time.

Classes held at 10 Green Street, Cambridge CB2 3JU

BESPOKE TEA TRAINING                                                                     

Tailored tea classes : Tell us what the gap of tea knowledge is in your business and we will work with you to close it. We train and empower sales and marketing staff to talk tea with confidence. Get your staff up to speed with us!
We also tailor tea education classes for students and tea enthusiasts.

TEA SOMMELIER® TRAINING                                                          

Next Module    11th -13th Nov   – Tea 103 & 104    

Get ahead with a THAC Tea Sommelier® Certificate
Tea 101 – Introduction to tea
Tea 102 – Tea Regions of the world
Tea 103 – Sensory Development
Tea 104 – Tea Types
Tea 105 – From Bush to Cup
Tea 106 – Preparation, Consumption & Health
Tea 107 – Menu Design, Food Pairing & Cooking
Tea 108 – The Business of Tea
£180 pp per course.  Group booking discount available!


Our Certified Tea Taster course is aimed at those who wish to become professional Teamaster and work as Buyer/Blender. Be trained by a Global Tea Master and Tea Expert in tasting, buying, Masterblending, NPD and blend optimisation. Become competent in quality and value assessment. I offer intensive tasting training, focusing on Taste, Colour, Thickness, Brightness and Leaf.  
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Looking to book Tea Sommelier Training? These courses are run on Mondays to Wednesdays and take one and a half days. Please select the days you’d like to train and I’ll be in touch with confirmation as soon as possible.

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A range of tea paraphernalia including a bamboo tea whisk, loose tea, colourful cups of tea and teapots.

“She is not only knowledgeable in tea mastery herself, but also an inspirational teacher, she coached me to be a tea taster in a very interactive and influential way.”

Xing Ma, Tea Material Expert, Unilever