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Tea Consultancy

Whether you are a Tea Grower looking to get the best prices for your tea, a Trader after first-rate strategic buying and stockholding, a Packer seeking the optimised mix of blends for your customers, Hospitality Provider focused on delivering memorable tea experiences, start up or multinational — Cambridge Tea Consultancy can help you.

My “Bush-To-Brand-To-Cup” experience is unique in the trade and our tea consultancy will work with you or your clients  to unlock solutions and create effective strategies for the future!


We provide authoritative tea supply chain advice. We guide on processing, assist with supplier management and help build sustainability and capability into the heart of your business. We work with tea growers, packers, traders and other stakeholders looking to future-proof tea supply.


Our wide hands-on experience working with the entire tea value chain from growing to market with multinational companies means we can provide practical expertise across strategic buying and blending, tea language building and teaching as well as tasting, NPD and quality arbitration.


Expertise is our strength. We can help with competitor mapping, market landscaping, new product development and provide invaluable tea industry expertise to help you create the perfect tea experience – on shelf or in hospitality.
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asian woman with wide hat and shears collecting tea leaves in the field

“I’ve known Joyce for well over 25 years…She was a pioneer in her day, having become one of the first women tea experts, not only for Unilever, but in the Global Tea Trade. Gender was never an issue, as she was a complete expert in the full tea supply chain. She continually demonstrated her knowledge and effectiveness in any role she was given, whether at Unilever or other multi-nationals. Joyce is a true tea expert, both technically and organoleptically, and is well respected in the trade, deservedly so!”

Peter Goggi, President, Tea Association USA


For The Love of  Tea!

There is a whole world of tea largely undiscovered by drinkers and non-drinkers alike. It’s an exciting world featuring history, colours, flavours, aromas and origins. Not only do consumers want to understand their cup of tea better, but people young and old are looking for new experiences – that’s where Cambridge Tea Consultancy step in.


From tea expos to trade association, I am an experienced and engaging speaker on the subject of tea. I have spoken at a wide range of events including tea conferences in Kenya and China as well as National Tea Day’s ExperTeas at The Shard in 2018


As a tea expert I love to provide tea expertise and elevate the profile of tea. Some of my features can be found  in Harper’s Bazaar, Red Online and The Stylist.

Find out about tea and it’s industry – how does it work, what is it like to work in tea? 


Tea and food pairing

Tea Judging –  The Great Taste Awards in 2014 and 2019, and PSTAK Tea Awards Kenya 2019.

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iced tea cafetiere and cup with tea and lime in

“Having a conversation with her is to gain invaluable insights one minute after another. As a newcomer, I appreciated asking as many questions as I could in order to gain further insights into the greater tea and hospitality industry. Lastly, I am grateful that Joyce’s generosity with her industry network.”

Bauhinia Lee, Co-founder, Téaura


Tea Academy

We bring you real Tea knowledge and education – something that is in short supply globally while tea drinkers and future drinkers thirst for knowledge about their beloved beverage.

Our tea courses cater to all levels: complete beginners, enthusiasts with some knowledge to experts wishing to build their tasting skills. Our Tea Academy equips you with the skills to be able to select an impactful tea offering, taste tea, describe and speak about tea confidently and buy and blend different teas and herbal infusions. We also train and certify tasters saving tea businesses cost and time.

Classes held in London, Cambridge and Mombasa

BESPOKE TEA TRAINING                                                                     

Tailored tea classes : Tell us what you are yearning to learn about tea and we will work with you to close the gap. We train and empower start-ups and sales and marketing staff to talk tea with confidence.
Get yourself or your staff up to speed with us!

TEA SOMMELIER® TRAINING  – In Person. Class size: 4 – 8 people                                                       

Get yourself a THAC Tea Sommelier® Certification
1.Location: Borough, LONDON  &  Mombasa, Kenya  
Tea 101 – Introduction to tea                   
Tea 102 – Tea Regions of the world        
Tea 103 – Sensory Development             
Tea 104 – Tea Types                                   
Tea 105 – From Bush to Cup
Tea 106 – Preparation, Consumption & Health
Tea 107 – Menu Design, Food Pairing & Cooking
Tea 108 – The Business of Tea
Cost: £180 pp per course.  Group booking discount available.


 New! 2 Live online courses

Herbal Infusions Masterclass: Online Course. 3 Hrs. £500pp.  

Herbal Tea Infusions is an exciting and growing  area in tea as consumers seek not only the benefits (from sleep, digestion and energy to mental wellbeing) but the wonderful variety of tastes they offer too.

Come and learn about herbal teas – the different types, how to blend and work with them. Find out how to taste and source them too, organic and otherwise.  Contact us below to book.


Tea Expertise Training 1.1 – Online Class. 2 hrs. £300pp.  

You want to learn tea and become an expert? This is a concentrated capsule module where I guide you on the foundation must-knows of tea. You will get a good understanding of the product, it’s origins and different types. This will give you a good grounding as you start to work with tea. It will demystify tea and you will become comfortable discussing tea, speaking to suppliers and exploring different teas of the world as you start your tea journey. Get answers to all those questions you have had about tea.

Contact us below to book and begin your journey.


Tea Expertise Training 2.2 – Online Class. 2 hrs. £500pp 

Getting a deeper understanding of tasting and working with tea – this is your crash course on intermediate level tea understanding. It is packed full of knowledge that would take you a long time to get hold of and collate from many tasters. Learn to identify tea quality, how to select which teas to use. Blending with flavours and herbs, sourcing and food pairing guide; making you confident as you make your tea creations. Contact us below to book.


Certified Tea Taster Training – In person training

 Aimed at those who wish to become professional Tea master and work as Buyer/Blender. Be trained by a Global Tea Master and Tea Expert in tasting, buying, Master blending, NPD and blend optimisation. Become competent in quality and value assessment.
Contact us below to enquire and book.

 Foundation Level 1.1

Intermediate Level 2.2 

World of Tea; Basics of Tasting & Blending

Speciality Tea Tasting and Market Understanding 

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floral traditional tea cup and saucer on pile of old fashioned books

“She is not only knowledgeable in tea mastery herself, but also an inspirational teacher, she coached me to be a tea taster in a very interactive and influential way.”

Xing Ma, Tea Material Expert, Unilever